Global leader and home to the world's best loved and trusted hygiene, health and nutrition brands - Reckitt, has put the proof in omnichannel with a +200% sales increase on its "Bat.Bowl.Dettol" campaign.
The retail customer journey has changed drastically in the last year. No longer linear, omnichannel is now the new normal -at its simplest, it's about meeting customers how and where they choose to shop. With shopping habits and behaviours in flex there's never been a more important time to commission a proprietary research study.
In partnership with The Lab, we adopted a customer first approach where we interviewed over 1,000 Australians, then correlated the findings with Woolworths' customer insight to better understand the behaviours that are changing the customer journey and what this means for brands.
Understanding how brands can stand out and appeal to customers in this new environment is crucial, so what's the play?
Over ¾ of Australians changed the way they grocery shop due to Covid
Discovery plays a significant role, impacting 26% of purchases in-store and 36% online
30% of shoppers are now omnichannel and this is expected to grow
Global leader and home to the world's best loved and trusted hygiene, health and nutrition brands - Reckitt, record a +200% sales increase on its "Bat.Bowl.Dettol" campaign.
First appearing in Mi3 Australia, Jodie Koning shares what every FMCG marketer needs to know about the evolving customer journey
Reckitt's Nicola Crane and Steve Jenkins share the increasing importance of omnichannel and the role of retail media in campaign success.
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