‘Tis the season for bigger baskets and more customers, it's also the season when brands need to show up, connect and be chosen at this key retail period.

With more than 14m customer relationships through Everyday Rewards, we can help your brand take centre stage this Christmas, and make our customers your customers too.

Cartology can take your brand closest to customers from some of Australia’s most trusted brands. 

What's on the minds of customers this Christmas?

Customers are excited to celebrate the season!


The Christmas season is an important time for families to come together and celebrate with their loved ones, with connection and celebrations being at the heart of the occasion.

After a few years of disrupted celebrations, customers aren’t willing to skimp on the festivities. They are looking to brands for inspiration, actively seeking out promotions and elevating for the special occasion.

Customers want to revel in the joys of the season as much as they are searching for a good deal.

56%
BIG W customers like seeing big name brands when Christmas shopping 
25%
Woolworths customers purchased more premium brands at Christmas
33%
Woolworths customers took their time exploring the product range

Value is at the forefront for customers this Christmas

 

Customers are feeling cost of living pressures and are trading into value, with over 80% saying they are concerned about the cost of groceries.

This year, more than ever, customers will look to brands they trust for inspiration to help their grocery budget go further.

From tightening their belts on daily essentials, to stepping up their engagement with loyalty programs, where there’s a will to find value, customers are finding a way.

Woolworths customers feel they will be more financially constrained
this Christmas 

BIG W customers planned their Christmas budgets four or more
months in advance
of customers are using reward and loyalty programs more
compared to last year

The customer shopping journey is omnichannel

Wherever they shop, whatever they buy, the Christmas customer journey continues to evolve.

Customers are getting savvier than ever when shopping, and eagerly look to brands to inspire, educate and help them on every step of their omnichannel shopping journey.

From the sofa to the store, Cartology knows where to meet them along their path to purchase and can help your brand make it into the basket this Christmas. 

53%

Woolworths customers visited Woolworths.com.au and purchased in-store
within four days

35%

BIG W customers made both in-store and
online purchases

 

89%

of Woolworths Christmas sales
happen in-store

 

Get closest to the right customers this Christmas

‘Tis the season for brands to show up for customers, when every purchase decision counts.

Representing Australia's most trusted brands, Cartology gives your brand the platform to be seen, considered and chosen on the connected Christmas customer journey.

Contact your Cartology representative for more information.

 

Source: Qualtrics Consumer Pulse N=1021 (Fieldwork: 1st- 9th Mar); Cartology BIG W Christmas Research, Jan 2023; Cartology Woolworths Christmas Study, Jan 2023