Your brand,
closest to customers

Cartology powered by the Woolworths Group, helps brands grow by driving real customer impact in the moments that matter most.

80.3 M

monthly Woolworths transactions

+3,300

digital Retail Out of Home screens 

+ 10 M

active Everyday Rewards members 

Girls Cooking in Kitchen

Closest to customers

Cartology is a leading Australian retail media business. With real customer insight powered by Woolworths Group fueling customer-led advertising solutions in-store, online, off-network and through retail out of home, we get brands closest to customers on their shopping journey.

Cartology Screen at front of BIG W
Why Cartology?

Drive real customer impact in the moments that matter most

We position your brand where it needs to be on the customer journey, including the critical final step of the shopping journey to get brands closest to customers.

Cartology Screen at front of BIG W
Celebrating the Best in Retail Media

Cartology Campaign of the Year Awards 2024

The Cartology Campaign of the Year Awards 2024 highlight the extraordinary impact of Retail Media in connecting brands with customers in meaningful ways. This year’s finalists represent the pinnacle of creativity, innovation, and measurable success, demonstrating how strategic Retail Media solutions drive real-world results across Woolworths and BIG W.

From high-impact omnichannel activations to campaigns that redefined shopper engagement, these award-winning initiatives showcase the power of Retail Media to deliver for clients and shoppers alike.

Christmas 2025

Win the season with Cartology

From Click Frenzy to Christmas, the biggest retail spending season is here. Cartology can helped your brand win by priming customers pre-purchase, inspiring them with timely giifting and entertaining inspiration, and driving conversion at the critical moment at-shelf.

Prime, Inspire & Acquire with Cartology.

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